AJAX-Design
In a regular HTML-based webpage, from the time the webpage is loaded in the browser and every time a user clicks on a link, a page is loaded and a new impression is made on the ads. When your business is online and part of your revenues come from ad-impression and earnings per leads, every time a webpage is refreshed means a new impression and eventual revenue in your end.
Online companies, for example Google offers incentives for web creators and administrators for ad impressions. Small online advertising companies seek out different popular websites and pay not only per lead but also per impression.
This online revenue source is now challenged with the development of Ajax. In a typical Ajax based website, only a part of the webpage is refreshed. Only the information needed by the user is updated. That means the only impression of the ads in the website is on the time the entire webpage is loaded for the first time in the browser.
Everything else will stay the same unless the user reloads the entire webpage by refreshing the whole content. The ad impression is reduced to a mere single page load even though the user has an extensive interaction with the webpage.
Because the ad is only loaded once, the owner of the website is of course paid for one page impression. In contrast, HTML refreshes the whole webpage every time a new page is loaded. The earnings that you will have in ad impression based website that is used in Ajax is reduced to more than half.
That is why popular user based websites such as ezinearticles.com, articlescity.com and other websites that rely on user content and online ads do not really bother to change their website into Ajax. Although users are a little bit “robbed” by the fact that these websites could be better, the owners of these websites have a better reason to continue what they have right now.
However, there is a possibility that website administrators and developers for this type of websites could flourish even though they change their website with Ajax as their web development technique. Activity monitoring is highly recommended for developers. This means that every time a user clicks or searches for the information not only a part of that page is updated but the ads as well.
The whole webpage will not be reloaded but instead the needed area only and the ads for better impressions. Another idea is to set a time for the ads to automatically reload. The only challenge for this is that it might be at odds at some of the auto-refresh policies that are set out by some ad-server companies.
This just goes to show that even though Ajax has been around for more than three years, some things are not laid out in the open yet. Ads in a webpage are very important to most web developers and online entrepreneurs and Ajax is a smart technology that ushers the next stage of web experience. Developers, entrepreneurs and online corporations have to work together to establish a system for ad impressions as soon as possible.
