AJAX Company Backbase Names Michel Gerin V.P. of Worldwide Marketing

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Backbase, The AJAX Company, announced that Michel Gerin has joined the company as Vice President of Worldwide Marketing. Gerin previously spearheaded marketing efforts at leading software companies including Zend Technologies, Catapulse/Rational and Borland. At Backbase Gerin will direct the company?s market strategy, product marketing and corporate communications. Gerin joins Backbase at a key point in the company's development, with AJAX emerging as an essential technology for rapid development and deployment of RIAs. Millions of developers are adopting AJAX, and corporate users and major technology companies like IBM, Oracle, Google and Yahoo are adding AJAX to their portfolio of development technologies.

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Source: www.sys-con.com