SOA Enterprise Mashups Without Data Services?

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Of late, Service-Oriented Architecture (SOA) has become a popular approach in breaking down barriers between enterprise applications to enable the reuse of services across enterprise silos. However, SOA implementers soon realized that it was not enough to address integration issues at the application layer alone and that a well-planned data services architecture must provide the foundation for a successful SOA.

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Source: www.sys-con.com