Understanding the New Rules of Online Engagement After AJAX

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The goal of the study is to compare and contrast 'engagement levels' of three automotive micro sites and three movie/entertainment micro sites. Specific measurements regarding consumer attitudes and behaviors on micro sites that feature rich interactive features such as AJAX and Flash-enabled content will be uncovered by the study. 200 general Internet consumers will perform tasks assigned by Keynote on each of the six interactive advertising sites for a total of 1,200 participants.

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Source: www.sys-con.com