Synapse Group Deploys SOA-Based Customer Self-Service Solution Powered By BEA

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BEA Systems announced that Synapse Group has implemented a service-oriented architecture (SOA)-based self-service solution for magazine subscribers on BEA technology. Synapse specializes in marketing through affinity programs. Synapse enables companies such as credit card issuers and airlines to offer magazine subscriptions to their loyalty program members. The customer self-service solution built on BEA extends Synapse's existing touchtone-based self-service capabilities to the Internet. The BEA solution is also helping Synapse enrich the customer experience and drive additional revenue. Up to ten million magazine subscribers are now able to manage their subscriptions 24/7 via the web.

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Source: www.sys-con.com